Ikigai: The Japanese Secret to a Long and Happy Life, by Héctor García & Francesc Miralles

28 Mar 2025
A Coaching Business In A Book cover

"Happiness is always determined by your heart."

In the search for lasting fulfilment and well-being, what if there was a powerful key that helped people live longer, happier lives? A concept that blends purpose, longevity, and well-being? Ikigai, a Japanese term, offers such a key - a reason for being that not only ignites passion but also enhances health and joy.

This book, Ikigai: The Japanese Secret to a Long and Happy Life by Héctor García and Francesc Miralles, explores this very idea by delving into the lives of Okinawa's centenarians. The authors present their unique insight into how people in one of the world’s longest-living communities have found their ikigai - and how anyone, from coaches to individuals seeking personal transformation, can do the same. With a combination of cultural insights and actionable practices, this book serves as an essential guide for those seeking more meaning and longevity in life.

Unlocking the secrets of a long, purposeful life

Ikigai takes the reader on a captivating journey through Japan’s philosophy of life, illustrating how the concept of ikigai (roughly translated as "a reason for being") plays a crucial role in maintaining happiness, vitality, and longevity. The authors start by exploring Okinawa, a region renowned for its high percentage of centenarians. Through interviews with the elderly residents, they uncover a deep connection between a defined life purpose and the longevity that the region is famous for.

The book explores how finding one’s ikigai transcends the traditional Western notion of retirement and work. It emphasises the importance of staying active, nurturing meaningful relationships, and connecting with one’s community. As the authors share stories from Okinawa, along with scientific studies from Dan Buettner’s Blue Zones research, they reveal that longevity is not only a result of genetics or diet but also of having a strong sense of purpose.

The authors present practical steps to discovering your own ikigai - inviting readers to explore how their talents, passions, and the world’s needs intersect. Aimed at everyone from business professionals to wellness enthusiasts, the book stresses the importance of living a balanced life that brings joy every day. Ultimately, Ikigai is more than just a path to a long life; it is a guide to a life that feels full, purposeful, and connected to others.

Ikigai and longevity

Drawing on extensive research and personal interviews, the authors show that people who have a sense of purpose tend to live longer and suffer fewer chronic illnesses. They focus on how the residents of Okinawa, often part of small communities, practice the concept of yuimaaru (teamwork) from a young age, fostering a deep sense of belonging and purpose. This contributes to physical health, mental well-being, and joy throughout their lives.

Logotherapy and Ikigai

The book links the Japanese concept of ikigai to Western psychology, particularly Viktor Frankl’s logotherapy, which focuses on the importance of finding meaning in life. Frankl's ideas are explored alongside Japanese practices such as Morita and Naikan therapies, which emphasise living with purpose in the present moment. For coaches, this connection between ikigai and logotherapy offers a powerful framework for guiding clients through existential questions about their purpose.

The role of flow

One of the major insights of the book is the connection between ikigai and "flow" - the state of being fully immersed and engaged in an activity. By choosing challenges that are neither too easy nor too difficult, and by focusing on one task at a time, individuals can cultivate flow. This can lead to both personal and professional growth, particularly in coaching where clients may struggle with focus and engagement.

The Ikigai diet and movement

The authors also introduce elements of the Okinawan diet, which is rich in vegetables and antioxidants, along with exercises like Tai Chi and yoga, all of which promote longevity. They emphasise that eating less than one’s hunger demands (the 80% rule) is a key to maintaining good health. Coaches can encourage clients to adopt these dietary principles for overall well-being, creating a holistic approach to self-care.

Wabi-sabi and resilience

In closing, the book discusses wabi-sabi, the Japanese aesthetic of embracing imperfection and finding beauty in the fleeting nature of life. This philosophy helps people build resilience by accepting life’s challenges. For coaches, understanding how to nurture emotional resilience through acceptance of life’s unpredictability is an invaluable tool for fostering a client’s personal development.

Key takeaways for professional growth

  1. Business and career cuilding:
    The concept of ikigai extends beyond personal development into career building. For coaches who are building their practice, focusing on meaningful work and nurturing a supportive community can drive business success. This is also relevant for coaches looking to expand their reach and create a lasting impact.
  2. Ethics and professionalism:
    Finally, the book touches on the importance of professionalism in maintaining a purposeful life. The concept of wabi-sabi, accepting imperfection, can help coaches manage expectations in both their personal and professional lives. Acknowledging challenges and learning from them fosters an ethical and balanced approach to coaching.
  3. Coaches' development:
    For coaches, this book serves as a guide not just for client transformation, but also for personal growth. Understanding the philosophy of ikigai and applying it to their own lives will allow coaches to align their own purpose with their professional practices. By remaining engaged with their work and passionate about their own ikigai, coaches can avoid burnout and sustain long-term success.

Key takeaways for coaches

  1. Strategies for coaching practice:
    Coaches can apply the principles of ikigai to help clients find their own purpose, encouraging them to explore their passions, strengths, and the world’s needs. The practice of ikigai becomes a useful framework for guiding clients through transformative periods, especially when they are at crossroads in their career or life decisions.
  2. Coaching frameworks:
    Incorporating the concept of flow into coaching can be transformative. Helping clients identify areas where they can experience deep engagement will not only foster their personal growth but also enhance their overall satisfaction. Moreover, integrating the ideas of logotherapy and resilience-building will give coaches additional tools to guide clients through personal challenges.
  3. Client transformation tools:
    Coaches can offer exercises that help clients slow down, reconnect with nature, or set small, achievable goals that keep them in a state of flow. Encouraging clients to find their ikigai and engage in practices that foster well-being - like the 80% rule or gentle physical exercises - will lead to improved health and mental clarity.