Have you ever felt paralysed by planning, waiting for the perfect moment to act, only to realise that opportunity had passed you by? Joi Ito, in his TED Talk “Want to innovate? Become a ‘now-ist’”, challenges this mindset. He advocates for acting in the present, learning by doing, and shaping the future through immediate, purposeful action. His philosophy, which he calls being a “now-ist,” resonates with anyone who feels trapped by overthinking or rigid planning. But how do you become a “now-ist” when you’re unsure where to start? Coaching provides the tools, support, and clarity to embrace this innovative mindset and begin creating meaningful change in your personal or professional life.